Pin translations

Problem

Rich Pins surfaced key details such as product information or ingredients in English regardless of a user's language preferences, limiting accessibility. This created friction when viewing Pins and led to many users hiding content instead of engaging.

Solution

I designed the translation experience within Pin close-up views, defining how localized content surfaces across product, article, and recipe Pin types. I established entry-points informed by layout constraints and engagement behavior, partnered with content design to shape scalable copy approaches, and aligned with related translation initiatives to maintain interaction and visual consistency. 

Impact

Reduced language barriers for high-intent content, improving accessibility across a platform reaching 550M+ monthly users.

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Notification reminders

Problem

Notification reminder emails meant to bring users back to the app often felt generic and misaligned with intent, resulting in users ignoring them or unsubscribing from notifications altogether.

Solution

I led the redesign of email notifications, exploring layouts, visual hierarchy, and content structure to improve clarity at a glance. I partnered with researchers to incorporate behavioral insights around engagement patterns and collaborated with product and engineering to balance feasibility with decisions about content prioritization.

Impact

The redesigned notifications improved scannability and relevance cues, helping Pinners quickly understand why a reminder mattered to them and encouraging engagement, reinforcing their role as a retention touchpoint.

Guidance creation

Problem

Product and marketing teams relied on an internal growth platform to create popovers that guide users through new features, but the creation process was difficult to understand and error-prone. Confusing terminology, inconsistent patterns, and limited visibility into where published popovers would appear slowed experimentation and ultimately limited opportunities for feature discovery and adoption.

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Solution

I conducted contextual inquiries with users to uncover friction beyond the initial hypothesis and explored concepts that simplified setup and configuration. My contributions included improving dropdown search behavior, form language and layout, and introducing content previews, enabling teams to create popovers more confidently with fewer errors.

Impact

The redesigned workflow reduces setup friction and supports faster experimentation cycles, helping product teams deliver in-app guidance to millions of Pinners. View full case study